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How Berkshire Hathaway HomeServices Grows

One of the world’s most recognized and admired companies
Our brand’s namesake is ranked as one of the most admired companies in the world by FORTUNE Magazine and Barron’s. Berkshire Hathaway brings a name associated with integrity, reliability and trust in the mind of consumers.
Culture of Giving
Berkshire Hathaway HomeServices is proud to support the Sunshine Kids, a national, nonprofit organization dedicated to serving children with cancer through a variety of programs, free of charge, in hospitals across the U.S., Canada and Mexico. To date, our network has contributed more than $26M through various national and local fundraising activities. Locally, Vermont Realty Group contributes a portion of our commissions to local charities and our agents contribute their time and expertise to making their communities stronger.
Programs to Reach Affluent Buyers and Sellers
The Berkshire Hathaway HomeServices brand name, clout, tools, broker-to-broker network, capabilities, and expertise help our network agents effectively connect and serve the needs of buyers and sellers in upper-tier markets.
National Advertising and Marketing
Advertising and marketing campaigns featuring digital, print, social and SEO strategically target consumers in every price point and demographic.
Berkshire Hathaway HomeServices Website
Our multilingual VOW website presents real-time, translated versions of the full MLS property inventory in 12 foreign languages. Our tools and services improve the home buying and selling experience and maximize exposure and lead generation opportunities for our network. Check us out at
Inside AccessTM
Providing information buyers and sellers want (and rarely find on other real estate websites) to make informed and intelligent decisions. With a nationwide VOW strategy, and a unique mix of market data tools designed to simplify the consumer experience, our platform keeps consumers connected and coming back.
Mobile REsource
Our free agent branded Mobile REsource allows customers to search on the go. It features full IDX search capabilities, map search, criteria refinement, open houses, new listings and more. Our agent apps display leads directly to the Mobile Resource dashboard.
Lead Resource
Our CRM with fully customizable marketing tool offers some of the deepest lead management, incubation and marketing capabilities available in the industry. Analytics provide information such as what properties customers save, how frequently customers log in and more.
Seller Advantage
Maintain relationships with sellers with on-demand reports on internet traffic with realtime information on competing properties in the area. Customized listing presentation reports, listing activity reports, and market activity reports keep customers connected.
Market Activity Report
Set up past clients, current prospects, and everyone in the database to receive regular Market Activity Reports with information and links to new homes on the market, recent sales, as well as property status and price changes in their area or areas of interest.
Marketing REsource
Create rich media marketing and communication campaigns, online presentations, newsletters, property flyers and eCards and send them to your database through email and social media sites; or send them online to a professional printer who will print and mail collateral for you.
Videolicious is a top-rated video app in the Apple Store and used by over 4 million users globally. Accessible from Apple and Android devices; create thousands of listing videos,neighborhood tours, agent profiles, customer testimonials, and you can even create video follow-up messages to customers and clients.
Mobile Ad Builder
With the DIY instant mobile ad platform, you simply upload your ad images and create a landing page for your listing in minutes. Updating ads takes just a few clicks! Narrowcast the ad by specifying radius, zip code or city and reach the customers most likely to make a purchase. Also check the stats on your current and past campaigns. Monitor user response via calls, maps and email or downloads.
The Luxury Program
The Berkshire Hathaway HomeServices Luxury CollectionSM marketing program has been created to assist Luxury Collection Specialists in the buying and selling of luxury homes. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway HomeServices name, while providing the special expertise for this upscale market. A Luxury Collection property is a residence priced in the top ten percent of its local market. www.Berkshire Hathaway
Benefits and Discounts
Receive discounts, price reductions and extended offers from many of our preferred suppliers to help you leverage your purchasing power and minimize expenses.
LearnCenter REsource
LearnCenter REsource is your library of custom real estate success training for all levels of experience; from brand new agents to seasoned top producers, as well as managers and brokers. Select from live and recorded webinars, web-based training courses and certification courses. We also provide access to the real estate industry’s top real estate coaches.
Annual Sales Convention and Summit Conference
Our conferences bring together some of the industry’s leading experts and speakers, sales professionals, training and networking opportunities in environments to help you sharpen your skills, refocus and energize.
REthinkTM Council
Our national REthink TM Council composed of top-performing network professionals ages 40 and under, provides the network with insights on the younger generation consumers and related trends. The group has spanned regional and local REthink Councils and all work together to advance the network.
Awards and Recognition
An array of competitive and non-competitive award categories gives numerous opportunities for recognition. Promote your accomplishment through a variety of press release templates and specialized award graphics and resources.